SEO Coaching for Small Business Owners

For owners who want to run their own SEO and would rather not guess. You do the work. I make sure it's the right work.

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Who this is for

Coaching suits you if any of this sounds familiar:

  • You'd rather own this than rent it, and keep the knowledge in your business
  • You've read plenty about SEO and still aren't sure what actually matters
  • You want to understand what you're changing, not just watch someone change it
  • You're willing to do the work between sessions, because that's where the results come from

And if it isn't

If you'd rather not touch any of it, that's a perfectly good answer and coaching is the wrong thing to buy. SEO, Google Business Profile and AI search optimization are the done-for-you versions, and like coaching they're open to English-speaking business owners anywhere, not only in Indiana.

What I coach

Three topics. Take SEO or Google Business Profile on its own, or all three together.

SEO

Why your website isn't showing up, what deserves your attention and what doesn't, and how to make smarter decisions about your own site. Guidance built around your business, your website and your market.

Google Business Profile

How your business appears in Google Maps and local search, what may be holding your profile back, and where to put your time. The profile is usually the fastest thing to improve, which is why it works well as a first package.

AI search

How AI tools are finding businesses like yours, where you may be getting overlooked, and how to keep your information ready for them. AI search coaching comes as part of the complete package, not on its own.

Packages and prices

Each package is a flat fee covering the whole topic, however many sessions it takes. You're not buying an hour. You're buying the finished thing.

Google Business Profile Coaching

$697

Your profile, worked through start to finish.

  • Your categories, services, description and every other field
  • What to do about reviews, and what you're not allowed to do
  • How to keep it active without it eating your week

SEO Coaching

$1,997

Your website and your local search presence.

  • What's holding the site back, in the order worth fixing
  • Pages that match what people actually search for
  • Your business details, citations and the rest of the groundwork

SEO + Google Business Profile + AI Search

$2,497

All three topics, worked through together.

  • Everything in both packages above
  • AI search coaching, which is only available here
  • The whole picture in one go, not in pieces

AI search coaching isn't sold separately.

Every package is one-on-one over Zoom. However many sessions it takes to get through the topic, the fee doesn't change.

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How it works

There's no course and no materials to get through. You work on your own business between sessions. It's a conversation, then your work, then the next conversation.

  1. We talk first, free

    A short call to work out what you're trying to fix and which package fits. If coaching is the wrong answer for you, I'll say so.

  2. We have a session

    Thirty to sixty minutes, one-on-one over Zoom. You leave knowing what to change and why it matters.

  3. You go and do the work

    This is the part that makes coaching work. You make the changes yourself, which is how the knowledge actually sticks.

  4. You book the next one

    We pick up where we left off and keep going until the whole topic is worked through. The fee doesn't change however many sessions that takes.

What you get

  • A recording of every session
  • Written notes or a to-do list, so you know exactly what to do next
  • Email questions between sessions when you get stuck
  • A flat fee that doesn't move, however many sessions the topic takes

Before your first session

Two things, and they're both things you already have:

  • Access to your Google Business Profile
  • Your website login

What coaching clients say

I'm based in Carmel, Indiana, and every session is over Zoom, so I work with English-speaking business owners anywhere. These are two people who chose to be taught instead of handing it over.

★★★★★

“Leah has been AMAZING to work with. I chose the option to have her teach me and walk me through how to optimize my Google Business Profile AND my therapy website and this has been one of the best business decisions I have made. I've already started recommending her to everyone I know! If you're on the fence, you won't regret this. I'm about 2 months in, and I'm seeing growth and more and more traffic coming to my website! Now I'm so busy that I've added a second therapist to my practice.”

Ethany Michaud, Circle City Alliance Therapy

★★★★★

“Working with Leah has been nothing short of phenomenal. She is incredibly knowledgeable, easy to work with, and truly invested in your success, but let me be clear: she does not let you coast. If you're looking for someone to quietly cheer from the sidelines while you half-do your homework, keep scrolling. Leah will lovingly kick your butt into SEO shape and hold you accountable in the best way possible. She doesn't just tell you what to do. She teaches you how to do it correctly, with intention and confidence. I learned not only what matters in SEO, but how to manage it myself moving forward, which was my biggest goal. I cannot say enough wonderful things about her. If you are serious about improving your website, showing up where it counts, and actually understanding SEO instead of guessing your way through it, reach out to Leah. She's absolutely outstanding, and I am so grateful for her guidance, support, and no-nonsense approach.”

Kimberly Austin, Kimberly Austin Photography

Frequently asked questions

How much should SEO cost for a small business?

It depends whether you're buying the work or the knowledge. Done-for-you SEO is an ongoing arrangement, because search keeps moving. Coaching is a one-off flat fee: $697 for Google Business Profile, $1,997 for SEO, or $2,497 for SEO, Google Business Profile and AI search together. You pay once for the topic and keep what you learn.

How much is one-on-one coaching usually?

A lot of coaching is sold by the hour, which puts you on a clock and makes you ration your questions. Mine is a flat fee for a whole topic instead: $697, $1,997 or $2,497 depending on what you want to cover. However many sessions it takes to finish, the price is the same.

How can I teach myself SEO?

You genuinely can, and a lot of this blog is written to help you do exactly that. Start with what local SEO actually is and run the fifteen minute audit on your own business. What coaching buys isn't the information. It's knowing which of the eleven things you could fix this month is the one worth doing first.

Is SEO worth it for a small business?

For a local business that people search for by service, yes, and usually more than anything else you could spend the same hours on. It's slower than advertising and it doesn't stop when you stop paying. If you're weighing the two, the cost of relying only on ads goes through the trade-off.

How do I improve my AI search optimization?

The same groundwork that works for local search: a complete Google Business Profile, business details that match everywhere, steady reviews and a website that says clearly what you do. AI tools assemble answers from what they can find and verify. Coaching on this comes as part of the $2,497 package, since it builds on the other two topics instead of replacing them.

Not sure which package fits?

That's what the free consultation is for. We work out what you're trying to fix, and whether coaching or done-for-you is the better answer for you.

Book a Free Consultation