Senior care marketing for home care and home health agencies
Help Families Find Your Home Care Agency
When a family needs care for someone they love, make it easy for them to find your agency and call you with one tap. Your website and local search presence work together to help turn those searches into new clients, so you can spend more time on care and less on marketing.
Is This You?
Families, discharge planners, hospital case managers and caregivers looking for work are all searching for you online. But between schedules, hiring and a phone that never stops, marketing keeps landing at the bottom of the list.
Maybe you've noticed:
- Your agency doesn't show up in Google Maps, even in your own town
- Your website is outdated, or you don't have one yet
- Bigger agencies and franchises show up before you
- You don't have time to figure out SEO or AI search
If that sounds familiar, you're in the right place. I work with independent senior home care and home health agencies anywhere in the US.
Get Found by the Families Who Need You
Three ways to work together, depending on what your agency needs right now.
Website Builds
Give families a website that looks as caring and professional as your agency is, with your phone number one tap away. Built for your agency, and yours to own.
See website buildsMonthly Google and AI Search Optimization
Help more local families discover your agency on Google, Maps and AI tools. I handle the ongoing work so you can focus on care.
See monthly optimizationLocal and AI Search Coaching
Prefer to do it yourself? I'll teach you how to improve your Google Business Profile, website and AI search visibility, step by step, in plain English.
See coaching detailsWhy Work With Me
You work directly with me
No account managers or ticket systems. You talk to the person doing the work.
Your accounts stay yours
Your domain and website accounts are set up in your agency's name from day one, so you're never locked out of your own business.
Built for home care
I know families search in a hurry and often call before they click. Everything I do is shaped around how people look for care.
Plain English, no jargon
You'll always know what I'm doing, why it matters and what comes next.
Options for any budget
Get a new website, ongoing help, or learn to do it yourself with coaching.
Visibility that lasts
Build a presence on Google and AI search that doesn't disappear the moment you stop paying for ads.
Real Marketing Experience. Personal Attention.
I'm Leah Severson. For more than 10 years, I've helped local service businesses show up on Google and get more calls, without relying on paid ads. I'm based in Carmel, Indiana, and I work with agencies anywhere in the US.
Senior home care agencies do important work, and most can't justify a full marketing department. That's where one experienced specialist you can actually reach makes a real difference.
Results for local businesses I've worked with
3×
More phone calls, and hired two new employees to keep up
Jeremy Portillo, Retrofit Design
+82%
Clicks to the website from Google Business Profile, year over year
Isaac Mathews, Raleigh Pilates
$0
Paid ads: they stopped running them once organic ranking kicked in
Rita Avellar, Avellar Agency
These are local service businesses, not home care agencies.
What Business Owners Say About Working With Me
★★★★★
“My old website was very boring and didn't go into detail about the services I offer. I really wanted to step up my game and have a more professional website. Leah made the process really easy. She answered my questions quickly, and the website turned out wonderful. What I like most is how professional it is and how easy it is for potential clients to see the services I offer. I'd recommend Severson Digital Marketing to any business owner thinking about a new website.”
Nicola DuBois, Small Business Owner
★★★★★
“We began using Leah for our marketing a year ago. The results have been amazing! With Leah doing many marketing tasks and using SEO our inquiries increased dramatically and have continued to increase. Interestingly when we ask a customer how they found us they often say AI. Leah has a great vision to assist a company's growth. Her creativity opens new horizons.”
Mike Buland, Small Business Owner
★★★★★
“Leah has been AMAZING to work with. I chose the option to have her teach me and walk me through how to optimize my Google Business Profile AND my therapy website and this has been one of the best business decisions I have made. I've already started recommending her to everyone I know! If you're on the fence, you won't regret this. I'm about 2 months in, and I'm seeing growth and more and more traffic coming to my website! Now I'm so busy that I've added a second therapist to my practice.”
Ethany Michaud, Small Business Owner
How it works
Three Simple Steps
You'll always know what I'm working on, and nothing goes live until you've approved it.
Book a free call.
Tell me about your agency, the towns you serve and what's not working. I'll take a quick look at how you show up today.
Get a clear plan.
I'll recommend where to start, whether that's a new website, monthly optimization or coaching, and what it costs. No pressure, no jargon.
Get back to care.
I take care of the work while you focus on your clients, or I teach you to handle it in the time you have.
Questions Agency Owners Ask
Want more detail? See home care website design, monthly Google and AI search optimization, or the full FAQ.
Wondering Why Your Agency Isn't Showing Up on Google?
Book a free call. I'll take a quick look at how your agency shows up online and help you figure out where to start. No pressure, no jargon.
Prefer to call? 317-379-4325