Monthly Google and AI search optimization
SEO for Home Care & Home Health Agencies
More families are searching for care. Help them find you.
Families in your community are searching Google, Maps and AI tools for help caring for someone they love. I help independent senior home care and home health agencies show up in those searches, so you can spend more time on care and less on marketing.
No pressure. Just a conversation about getting found.
You're Providing Great Care. But Are Families Finding You?
You've built a home care agency you're proud of, with caring staff and families who appreciate what you do. But when someone searches for home care in your area, other agencies may be showing up first. And if families can't find you, they can't call you.
You shouldn't have to spend your evenings figuring out Google rankings, fixing business listings or wondering whether AI tools know your agency exists. You should be able to run your agency while your online presence helps bring new families to your door.
How SEO Helps Your Home Care Agency Grow
Local SEO for Senior Home Care Agencies
When a family searches for "home care near me" or "in-home care in [their town]," Google decides which agencies to show. I work on the things that help your agency appear where families are looking.
Google Business Profile and Maps
Your profile is often the first thing a family sees. You create and verify it, so your agency keeps ownership and control. Then I optimize it: the right categories, a complete services list in the words families use, real photos and genuine reviews, asked for the way Google allows.
The towns you serve
Your agency may be based in one town but serve a whole county. I help families and Google understand where you provide care, with useful location information rather than dozens of copy-and-paste town pages.
Your website
I improve your page titles, headings, service pages and internal links so search engines understand what you offer, and fix technical issues that hold your site back.
Listings and reviews
I keep your name, address and phone number consistent across the directories families and referral sources use, and help you reply to reviews without confirming anyone is a client or sharing care details.
AI Search Optimization for Home Care Agencies
Families aren't just searching Google anymore. They're asking ChatGPT, Gemini and Google's AI questions like "Who provides in-home care near my mom?"
Is your home care agency part of those answers? I help make your agency easier for AI tools to find, understand and describe accurately. That means clear information on your website, consistent business details across the web, and plain answers to the questions families ask.
No one can promise that an AI tool will recommend your agency. But I can make sure it has accurate, useful information to work with.
Content That Answers Families' Questions
Families have questions long before they're ready to call. Each month, I write one original article for your home care agency, built around a question your future clients are asking. You approve it before it's published.
- How much does in-home care cost in [your town]?
- What's the difference between companion care and personal care?
- How do you know when a parent needs help at home?
- What should you ask a home care agency before hiring?
What's Included in Monthly SEO for Your Home Care Agency
Getting Found Doesn't Have to Be Complicated
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Step 1: Let's talk
Tell me about your agency, the towns you serve and where you want to grow.
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Step 2: I build your plan
I review how your agency shows up today and decide what to work on first.
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Step 3: You focus on care
I handle your Google and AI search work each month while you run your agency.
SEO Experience That Helps Local Businesses Grow
I'm Leah Severson. For more than 10 years, I've helped local service businesses show up on Google and get more calls, without relying on paid ads.
3×
More phone calls, and two new hires to keep up
Jeremy Portillo, Retrofit Design
+82%
More website clicks from Google Business Profile, year over year
Isaac Mathews, Raleigh Pilates
$0
In paid ads once organic ranking kicked in
Rita Avellar, Avellar Agency
These results come from other local service businesses. I'm now bringing the same approach to independent senior home care and home health agencies.
What Clients Say About Working With Me
★★★★★
“We began using Leah for our marketing a year ago. The results have been amazing! With Leah doing many marketing tasks and using SEO our inquiries increased dramatically and have continued to increase. Interestingly when we ask a customer how they found us they often say AI. Leah has a great vision to assist a company's growth. Her creativity opens new horizons.”
Mike Buland, Small Business Owner
Done-for-you client
★★★★★
“Leah coached me through getting the Google page up and running for my business. I'd been avoiding it for a long time, mostly because I thought it would be a huge pain. She made the process easy and understandable and provided me with feedback daily while I worked on it to make it great. I'm now getting regular business from the Google listing and I credit Leah with making it happen.”
Ryan Scott, Small Business Owner
Coaching client
Have It Handled, or Learn to Do It
Monthly SEO, done for you
I handle your Google Business Profile, local SEO, AI search visibility and monthly article, so you don't have to. Every agency is quoted after a free call.
Book a Free Consultation (opens in new tab)Local and AI Search Coaching
Prefer to do it yourself? I'll teach you how, step by step, in plain English.
See coaching details (opens in new tab)Questions About SEO for Home Care Agencies
It helps your agency show up when families search for care in your area, and gives them the information they need to feel confident calling you.
Most agencies see early improvements within a few months. Lasting results build over time, which is why the work is ongoing.
Ads stop the moment you stop paying. SEO builds visibility that keeps working month after month.
It can help, especially with useful information about each area you serve. Google also weighs how close a searcher is to your agency, so no one can guarantee top results in every town.
Yes. The approach is the same, but the services, keywords and referral sources differ. I tailor the work to your type of agency.
Every agency is different, so every plan is quoted after a free call. The price depends on how many services and towns you want to focus on.
Ready to Help More Families Find You?
Book a free call. I'll take a quick look at how your home care agency shows up online and help you figure out where to start.
Prefer to call? 317-379-4325